How to create an audience

A critical first step to send a campaign or run an automation is setting up your audience where you’ll store and manage all your contact data.

Before you start

Here are some things to know before you begin this process.

• The number of audiences you can store in your account depends on your plan.
• You can have multiple audiences or you can create segments to organize your contacts.
• If you absolutely need to maintain separate audiences, you can repeat this process to create them. Audiences are independent of one another, and contacts who appear in multiple audiences will increase your total contact count.

Create an audience

Creating an audience can be done by following these steps:

1. Navigate to the sidebar and click on Audiences.
2. Click on New Audience.
3. Fill in the required information about your audience and company
4. Activate double Double Opt-In (optional)
5. Finally click the Save button to save your audience.