How to segment your contacts based on Opens and Clicks

Segmentation is a powerful way to organize your contacts based on their engagement levels. With Dynosend, you can create segments to target contacts who have opened or clicked your emails within a specific timeframe or those who haven’t engaged in a while. This helps improve your email marketing strategy by focusing on the right audience.

Creating a segment for email Openers and Non-Openers

To filter contacts based on whether they have opened your emails recently or not:

1. Go to your Audience
2. Go to the Segments area
3. Click on “New Segment”
4. Set the condition to “Last email open”
5. Choose one of the following options:
   • “is less than” (7 days days for example) → Selects contacts who received an email and opened it within the last 7 days.
   • “is greater than” (7 days days for example) → Selects contacts who received an email and opened it more than 7 days ago.
6. Save the segment
   

Creating a Segment for Email Clickers and Non-Clickers

If you want to filter contacts based on whether they clicked on any link in your emails:

1. Go to your Audience
2. Go to the Segments area
3. Click on “New Segment”
4. Set the condition to “Last email click”
5. Choose one of the following options:
   • “is less than” (7 days for example) → Selects contacts who received an email and clicked a link within the last 7 days.
   • “is greater than” (7 days for example) → Selects contacts who received an email and clicked a link more than 7 days ago.
6. Save the segment
   

Examples of Segmentation Criteria

Here are some practical examples of how you can use segmentation to refine your email targeting:

• Re-engagement: You may create an automation to target contacts who have not opened an email for greater than 30 days to send them a special offer or reminder.
• Inactive subscribers: Filter contacts with “Last email open” greater than 90 days and consider removing them to maintain a healthy list.
• Recent clickers: Set “Last email click” less than 7 days to find those who recently engaged with your content.
• Long-term non-clickers: Use “Last email click” greater than 60 days to identify contacts who haven’t interacted with links in a long time.

By leveraging segmentation, you ensure your email marketing remains targeted and effective, improving engagement and deliverability.



Using segments in automations or campaigns

You can create a campaign or automation to send to that segment in particular instead of your entire audience. For example, you can send a campaign to only your engaged contacts as shown in this picture.



Additionally, you can also create an automation that will trigger whenever a contact is part of that segment, then you can perform actions like sending emails, or removing inactive contacts if that segment is created for that purpose.